Giftware is one of the key traditional industries of Taiwan. Though local
producers have been moving to mainland China and other South-East Asian
sites for the production of lower-priced and big volume gifts, those that
call for technique-intensive, high quality, high unit price, high
added-value, high-variety but low volume or locally-accessible parts are
still Made In Taiwan (MIT), with most suppliers opting to carry on order
handling and product R&D locally as well. Many former makers of large volume
goods have restructured to develop new products of higher-value and quality
with exiting resources.
The largest competitor in the giftware sector for Taiwan is China, which
holds a considerable share of the market through volume production and
underselling. But a local maker of paper for artistic flowers reveals that
the foreign buyers who sought low-priced goods in China and Vietnam have
been returning to Taiwan. So the lost orders are coming back and the main
reasons are that buyers feel the quality inspections in Taiwan are strict,
quality is reliable, and deliveries are on-time.
In the past few years, the gift &
handicrafts business in China has been spurred on to greater heights by
increasing competitions and product development in the marketplace. It
drives the designers and manufacturers to come up with ever-fresh ideas and
designs, catering to the increasing local and foreign demands. In addition, it has been
a trend that more companies are relying on creative and diversified
gifts to promote their products and improve their image.
The promotional gifts has become a powerful, cost-effective advertising
tool.
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